How to make one blog post into 5 pieces of content

How to make one blog post into 5 pieces of content

Creating a blog post is a challenge. 

It takes time, effort and creative thinking.

What will you write about?

How will it help you get more clients?

Maybe you have decided to outsource the actual writing, which is now an expense to your business?

With all of this effort, you want to get the maximum leverage from every blog post that you can.

Here are 5 ways to make the most out of every blog post, whether you write it yourself or pay for it, to make your marketing budget stretch as far as possible and have the most impact!

• Post in multiple places - don’t just add your blog post to your website page; post it onto your social media accounts too.

• Send to your email list - you will have gathered contact information for probably hundreds, if not thousands, of customers over the years. Sending your blog directly to your customers means that they don’t have to search for your helpful information. Make sure that you follow the GDPR guidelines.

• Make a newsletter round-up - You can create a newsletter from the content posted throughout the month. You could also include a little bit of an update on your company over the past month. Or perhaps you have a special offer or promotion to tell your customers about? A newsletter is a great way to do this.

• The basis for a video script - you can use the blog post as a script for a video. Record yourself talking about the subject in the blog post and upload it to Youtube, IGTV or Facebook.

• Graphic images for social media - Break the content within the blog post up into different key points and create graphics for them. You could post one per day or post them as a carousel to increase engagement.

Repurposing content is a very efficient way of marketing your business. 

By maximising the content within the original master blog post, you can have infinite pieces of content to put out across all platforms.

Repurposing your content will allow you to reach more potential clients, and your company will appear busy and proactive.