Why choosing the wrong words in your marketing could be wasting your time!

Why choosing the wrong words could be wasting your time!

If you are not really SPEAKING to your ideal customer then your marketing is being wasted!

I recently found out that I am only 1 year away from being classed as a ‘Geriatric Millenial’. I am not sure how I feel about the use of the word ‘geriatric’, but I do know that when I listen to some Gen Z ‘youths’ talking to each other I only understand half of what they are saying :-)  (yes that's right, I am from a generation that used punctuation to make smiley faces, before the world of emojis!)

Once you have identified your target audience for your marketing you should use wording that they would use. Speak to them in the same way that you would speak to them face to face. 

All marketing and content should be written with the intended audience in mind so that it relates to them the most. 

If you are targeting high-end professional clients then don't use slang or informal words. 

If you are targeting a more informal audience steer clear of using too many 'business' words.

This will mean that very formal language may put off a younger audience, or colloquial language may put off your professional audience - that is fine as they are not your intended target market.

If you try to appeal to everyone, you will likely not appeal to anyone in particular. In doing this you may as well not bother marketing at all. 

Really targeted marketing, using words that resonate with your target audience, will speak directly to them. They will relate to it straight away and be more open to reading your marketing message.

If you are using generic wording in your marketing then you are going to, maybe resonate with some people. It will be far less effective and will largely be a waste of your time. 

The point here is that the wording that you use in your message can really engage with the target audience or put them off. You should not be alienating your audience with the wording that you use, so it is important to think about who you are talking to when you are putting together your marketing and speak directly to them.