If you have ever had a meeting with a marketing agency about SEO you probably fell off your chair when they gave you the price!

I was quoted thousands of pounds a month by one agency and when I asked them what that fee was for they replied 'To get you into the number one spot on Google'.

Your Google rating is important to the growth of your business, so how can you improve that without having to sell a kidney?

I recently found out that I am only 1 year away from being classed as a ‘Geriatric Millenial’. I am not sure how I feel about the use of the word ‘geriatric’, but I do know that when I listen to some Gen Z ‘youths’ talking to each other I only understand half of what they are saying :-) (yes that's right, I am from a generation that used punctuation to make smiley faces, before the world of emojis!)

As the saying goes, 'People buy from people.'

A customer can relate to a real person, but they can not relate to a logo.

It is also very boring to simply have a logo.

So have fun with your marketing and show a bit of personality.

“I do loads of marketing - I sent out a leaflet last month!” 

I hear this a lot from businesses when we discuss their marketing efforts. It saddens me to know the effort and expense that they have gone to when, really, they could have done a fraction of the work for probably less than half of the cost!

It is easy to get distracted by a shiny new logo idea or see a new colour and think that it would be nice to use in your branding. You may even think that you have made a mistake and wish that you had branded differently to begin with. 

You could be losing money because of your Google listing!

Have you updated your Google listing recently?

Perhaps you didn’t even know that you have a Google listing?

You could be missing out on valuable sales if you don’t keep your listing up to date.

Last week I offered a downloadable content calendar and I had lots of people request a copy so I thought I should explain how I use it to plan and organise my business, to really get the most out of it.

How do you keep your marketing consistent without it consuming every waking moment?

You are expected run your business whilst posting to social media platforms everyday, and writing a blog for the website and publishing adverts and sending the copy to the local newspaper, and..., and....

You may have heard of content writing, and also copy writing, but what do they both mean and what is the difference?

Whenever you are about to put some marketing together you probably think, what on earth am I supposed to write. Staring at a blank screen for ages with no idea what to say.

There is a way to get the absolute most out of your marketing AND stop writer's block.

You need to find your ideal client.

7 Top reasons you need a blog in your business