How to drive traffic to your website for FREE!
If you have ever had a meeting with a marketing agency about SEO you probably fell off your chair when they gave you the price!
I was quoted thousands of pounds a month by one agency and when I asked them what that fee was for they replied 'To get you into the number one spot on Google'.
Your Google rating is important to the growth of your business, so how can you improve that without having to sell a kidney?
Optimise free google page
Google has a free business listing for every business. It is like a mini-profile for your business and allows you to add your services, opening hours and contact information, as well as photos and your logo.
List on free online directories
There are lots of free business directories online, such as Yelp, where you can add your company information.
Write a concise Meta-description
Statistically, someone is more likely to click on a web page if they know what the page is about beforehand. The Meta description is the small bio that shows up underneath your website link on Google listing. By making sure that you have this well written you can optimise the number of site visitors you can get.
Social media posts
Make sure that you are active on your social media profiles. Posting useful, helpful content regularly will keep your profile fresh and your followers will have something to read.
Hashtags
Using hashtags in your posts allow you to extend your reach beyond your direct audience and network. Anyone following specific hashtags are already interested in what you do so this will help them to find you and build your audience.
Email marketing
Sending newsletters or promotions to your email list is an excellent way to keep in touch with your customers. Having an email list also allows you to have an engaged, ready-made audience for when you want to launch a new product or offer.
Blog content
Blog content is a must for any business. Informative blog posts will drive the audience to your website and help to build trust and rapport. Remember your content must be interesting and engaging as well as informative!
Doing these key things will improve the visitors to your website, and improve your Google rating, all without costing an arm and a leg!
