Having a blog in your business allows you to share information with your audience and customers.

It is your golden opportunity to share information and educate your readers, which shows that you are an expert in your field.

But what if you give away your trade secrets?

Won't your competitors read it? And then they will know how you do what you do.

What if they start to copy you and offer the same services?

What if your audience thinks that they don't need to hire you now because you have told them how to do it for themselves?

The truth is that all of these things could happen.

But here is why you should give your secrets away anyway!

If you have ever had a meeting with a marketing agency about SEO you probably fell off your chair when they gave you the price!

I was quoted thousands of pounds a month by one agency and when I asked them what that fee was for they replied 'To get you into the number one spot on Google'.

Your Google rating is important to the growth of your business, so how can you improve that without having to sell a kidney?

“I do loads of marketing - I sent out a leaflet last month!” 

I hear this a lot from businesses when we discuss their marketing efforts. It saddens me to know the effort and expense that they have gone to when, really, they could have done a fraction of the work for probably less than half of the cost!

You could be losing money because of your Google listing!

Have you updated your Google listing recently?

Perhaps you didn’t even know that you have a Google listing?

You could be missing out on valuable sales if you don’t keep your listing up to date.

How do you keep your marketing consistent without it consuming every waking moment?

You are expected run your business whilst posting to social media platforms everyday, and writing a blog for the website and publishing adverts and sending the copy to the local newspaper, and..., and....

You may have heard of content writing, and also copy writing, but what do they both mean and what is the difference?