I get it.

No one wants to be on camera, not really.

I would guess that even the people on TV reading the news every day were nervous when they first started.

But when it is such an excellent way to market you and your business, nerves are something that you need to get over.

Of course, no one WANTS to do it.

But that is precisely why you SHOULD!

You will no doubt have heard of lead magnets before.

If not, you will undoubtedly have received one from a business before.

The lead magnet is the gateway into your business.

The first part of your funnel.

The way that they become aware of you and your business.

It is an irresistible item that you offer to your audience.

Something that they would absolutely love to have.

And it works best if you give it away, for free!

Running a business is hard.

There are a million and one things to do every day.

So what are the priorities in your business?

What things do you absolutely have to do each day to keep things moving forward?

Are you a small business owner?

Have you tried to use advertising for your business and been left disappointed?

Perhaps you have paid for someone to prepare some advertising for you and not even had one call?

It just seems like a waste of money, doesn't it?

How can you make the most of your marketing budget?

What should you be doing to get calls from your adverts?

Imagine if you were about to launch a new product and all you had to do was send an email out with a link, and people start buying?

Wouldn’t that be awesome?

How can you do this by giving things away for free?

Do you spend your days jumping from answering emails to checking or posting on social media?

Do you feel as if you never get any meaningful work done?

Let's be honest, you are not a receptionist, and building a business is so much more than dealing with emails.

Imagine if you spent your valuable time working on projects that will increase your business?

Imagine if you could work for two straight hours without ANY distractions?!

If you can master this skill, you will achieve extraordinary results.

And who doesn't want to achieve extraordinary results?!

I often speak to business owners that tell me they spend hundreds of pounds a month on social media advertising but never see any return.

With the insights and analytics available with social media platforms, how can it be that they are spending hundreds of pounds, thousands over a year, without seeing anything back from it?

It turns out that what they mean is that they are paying to BOOST their posts.

But why does the boost button not work?

Social media is involved in almost all aspects of our lives now, and it is crucial for businesses.

So how come sometimes it can feel as if you are talking to yourself?

You post something, and there is nothing but tumbleweeds.

But don't despair!

There are ways to help the algorithm to show your content to more people.

Engagement!

Having a blog in your business allows you to share information with your audience and customers.

It is your golden opportunity to share information and educate your readers, which shows that you are an expert in your field.

But what if you give away your trade secrets?

Won't your competitors read it? And then they will know how you do what you do.

What if they start to copy you and offer the same services?

What if your audience thinks that they don't need to hire you now because you have told them how to do it for themselves?

The truth is that all of these things could happen.

But here is why you should give your secrets away anyway!

Creating a blog post is a challenge.

It takes time, effort and creative thinking.

With all of this effort, you want to get the maximum leverage from every blog post that you can.

Does anyone ever read the 'About us' section?

The short answer is YES!

With visitors to this page, what should it say?

Thinking of blog post topics can be tricky.

Many people start with good intentions to begin a blog, but they draw a blank when they sit down to write something.

If you have ever had a meeting with a marketing agency about SEO you probably fell off your chair when they gave you the price!

I was quoted thousands of pounds a month by one agency and when I asked them what that fee was for they replied 'To get you into the number one spot on Google'.

Your Google rating is important to the growth of your business, so how can you improve that without having to sell a kidney?

Women often joke that men can’t multi-task but the truth is that neither can women, not effectively anyway. 

Multi-tasking is the easiest way to feel super busy but actually get nothing done.

I recently found out that I am only 1 year away from being classed as a ‘Geriatric Millenial’. I am not sure how I feel about the use of the word ‘geriatric’, but I do know that when I listen to some Gen Z ‘youths’ talking to each other I only understand half of what they are saying :-) (yes that's right, I am from a generation that used punctuation to make smiley faces, before the world of emojis!)

As the saying goes, 'People buy from people.'

A customer can relate to a real person, but they can not relate to a logo.

It is also very boring to simply have a logo.

So have fun with your marketing and show a bit of personality.

“I do loads of marketing - I sent out a leaflet last month!” 

I hear this a lot from businesses when we discuss their marketing efforts. It saddens me to know the effort and expense that they have gone to when, really, they could have done a fraction of the work for probably less than half of the cost!

It is easy to get distracted by a shiny new logo idea or see a new colour and think that it would be nice to use in your branding. You may even think that you have made a mistake and wish that you had branded differently to begin with. 

You could be losing money because of your Google listing!

Have you updated your Google listing recently?

Perhaps you didn’t even know that you have a Google listing?

You could be missing out on valuable sales if you don’t keep your listing up to date.